Justine Waldman, a former freelance reporter at 7 News, is headed to San Francisco to anchor morning news on KRON. Waldman, who had been freelancing at 7 for a brief stint, will go head-to-head with former-Fox 25er Frank Mallicoat, who jumped to mornings on crosstown rival KPIX.
KRON 4 News, an NBC affiliate-turned-MyNetworkTV outlet, has been the bottom-feeder in the market for little under a decade. Prior to an ownership change in 2000, the station was the highest-rated station in the market. However, due to a breakdown in negotiations with NBC, the network purchased their own station, leaving KRON as an independent. As a result, in 2009, the station’s owner filed for chapter 11 bankruptcy, which is still ongoing. Most notably, KRON has been a revolving door of talent since a change to one-man-band reporting, a system where the reporter shoots and produces their own stories.
Waldman will switch between anchoring and reporting for the duration of the station’s seven hour (4-11 a.m.) newscast. Incidentally, KRON 4 primary anchor Pam Moore was the noon anchor at WBZ for a brief period in the late 1980s until early 1991.