In another example of corporate co-branding at CBS, WBZ and NESN have reached a partnership agreement.
The new partnership between the former over-the-air home of the Boston Red Sox and the current cable home was announced today. In it, NESN reporters Jerry Remy, Don Orsillo, and Jenny Dell will appear live on the WBZ News at Noon and 6 p.m., while WBZ’s AccuWeather forecast will be seen on NESN for gameday forecasts. In addition, WBZ sports guy Dan Roche will appear regularly on NESN’s pregame show.
The deal, which will go into effect tomorrow, mirrors that of the agreement between Comcast stablemates NECN and Comcast SportsNet. No reporters, however, will change stations.
Hi I think this is a good move for both NESN and WBZ