Good news for fans of embattled alt-rocker WFNX, as Boston.com announced today that they will launch an online radio station. The new internet streamer will utilize talent from FNX, including ex-DJs Julie Kramer, Adam XII, Henry Santoro, and FNX Program Director Paul Driscoll. Launching later in the summer, the station will play alternative music and retain Driscoll as P.D.
Boston.com G.M./Globe Chief Advertising Officer Lisa DeSisto remarked to the lifestyle website that, “Boston.com has been at the forefront of multimedia for some time now, producing award-winning videos, live video programming, interactive content, and more,” adding, “We’ve long thought radio would be a natural extension for us, and we’re fortunate to launch with such an incredible team.” DeSisto, a former employee at the Phoenix, also remarked that the new station would attract a large advertising base, including coveted liquor and club accounts.
This announcement follows that of the sale and ultimate demise of alt-rocker 101.7 WFNX. In May, station owner Stephen Mindich sold the station and terminated all but four of the twenty-one employees, hoping to slow the heavy losses that his Phoenix publication has been enduring.