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Out of Context: Who is Mike Wankum?

Screenshot from WTVR-TV's 1992 ad entitled "Who is Mike Wankum?" Click the image to watch the Youtube video.

Out of Context is the first of many new segments to come out of the revamped btvn. Out of Context primarily involves familiar on-air talent shown in unfamiliar situations. Examples of such unfamiliar situations would be movie cameos, cable programs, non-news related advertisements, and in this case, vintage ads from former markets. Today’s Out of Context focuses on a 1992 advertisement from Virginia’s WTVR-TV that asked “Who is Mike Wankum?”

While most of you know Mike Wankum as the effervescent meteorologist over on Channel 5, many viewers remember Mike Wankum as the chief meteorologist at WTVR-TV in Richmond, Virginia.

Mike Wankum joined WTVR in 1990, where he served as the chief meteorologist until his departure for WLVI in 1993.  During his tenure at WTVR, the station made a large expansion to their building that allowed the weather department to operate in one cohesive area.  It was at this time that the station began to promote Wankum, airing various spots which include the video on which this article is based.

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