Tag Archive for 'WLVI Week'

It was neither cutting-edge nor particularly exciting to watch, but on the night of December 18, 2006, the Massachusetts television scene lost an important local voice.  The Ten O’Clock News on Boston’s WB (always emphasis on ‘the’) was more than a local newscast, it was a story of perseverance and the ability to put together a collection of stories that fit the landscape, without the excessive corporate influence or sensationalism that characterized nearly every other outlet in Boston.

Every newscast began the same way, with a short public-service announcement that reminded viewers, “It’s ten o’clock, do you know where your children are?”  It tied together the Boston’s WB FamilyFirst initiative that included the occasional ratings-draw piece and various sponsorships.  The newscast itself, however, harkened upon an era before helicopter parenting.   While the cold open with a rundown of topics covered that evening was nothing out of the ordinary, the talent intros done in the actual intro sequence were unique.  It really emphasized the faces that bring the news home, something that has become a bit of a lost art now that the faceless, team coverage strategy has replaced it.

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Continue reading ‘WLVI Week Part Three: “This is THE Ten O’Clock News on Boston’s WB”’