It was neither cutting-edge nor particularly exciting to watch, but on the night of December 18, 2006, the Massachusetts television scene lost an important local voice. The Ten O’Clock News on Boston’s WB (always emphasis on ‘the’) was more than a local newscast, it was a story of perseverance and the ability to put together a collection of stories that fit the landscape, without the excessive corporate influence or sensationalism that characterized nearly every other outlet in Boston.
Every newscast began the same way, with a short public-service announcement that reminded viewers, “It’s ten o’clock, do you know where your children are?” It tied together the Boston’s WB FamilyFirst initiative that included the occasional ratings-draw piece and various sponsorships. The newscast itself, however, harkened upon an era before helicopter parenting. While the cold open with a rundown of topics covered that evening was nothing out of the ordinary, the talent intros done in the actual intro sequence were unique. It really emphasized the faces that bring the news home, something that has become a bit of a lost art now that the faceless, team coverage strategy has replaced it.
December 19, 2006, marked the beginning of a new newscast on channel 56. 7 News at 10 on CW 56 debuted as a flashier, even more over-the-top version of 7’s style-over-substance broadcast.
Taking music and graphics from their Miami sister station, WSVN, 7 News took the tame and mature model of The Ten O’Clock News and threw it out, opting instead for stories and anchors that better fit the intended demographic for the then-new CW network. In addition, nearly all references to the station’s new branding of CW56 were stripped, leaving the 7 News name as the only one present in nearly all circumstances.
7 News at 10 was supposed to be the market’s most contemporary newscast with high ratings from the coveted 18-34 demographic, but the way that things turned out went quite differently. Hit the jump for the whole story.
Here’s a nice video from YouTube user cottagewalk, showing off the scene that unfolded after the cameras stopped rolling at 11p.m. exactly five years ago tonight.
This video kicks off btvn’s week of coverage dedicated to the old WLVI channel 56. All this week, btvn will feature videos, insight, and history from the old channel 56. Each day will have a new feature. Please stay tuned throughout the week for more.